In order to run your business successfully you need to think about the direction and broader picture of it. First, you need to design mission and vision of your business.
Mission answers the question “Why do we exist?” Vision answers the question “What will the future look like as we fulfill our mission? What will be different?” While mission is about today, vision is about the future, what we will become. The next step is to explore your market and find out who are your potential customers, why them and what is specific about them.
After that you can develop your marketing plan to attract them better. When it comes to prices, you have different options how to determine them depending on the duration of your business and type of customers.
Finally, try to do each year sales forecasting to be able to predict your next move for the upcoming season.