As a small business operator, your success is dependent of the success of tourism in your destination, region and your country.
This is usual steered by the tourism strategies and plans. In these documents you will find a wealth of information to help you define your own business and marketing plan, identify target markets, anticipate likely growth in demand and give you ideas on new products and services.
These documents are also useful if you are seeking EU or national funding as the donors are usually looking for alignment with the strategic direction and objectives of a destination.
Finally, it is important that you get involved in community consultation process that is an essential part of tourism development planning, to advocate your interest /interest of private accommodation owners.