In this unit you will find different approaches towards what creativity and innovation is. We aim to provide you with the elements to be translated into something tangible and useful for your private accommodation business success.

This module is divided into 3 units:

1. Defining creativity, innovation, invention and their differences
2. Exploring possibilities and new ideas for products and services
3. Developing new products and services: idea generation and evaluation

After the end of this module you will be able to:

  • Understand the concept of creativity, innovation, invention and their differences
  • Better know what are the sources for innovation in private tourism accommodations
  • Explore good practices, trends and innovations from other providers in your country and abroad
  • Prepare yourself for exploring the innovative products and services you could provide
  • Implement themed product/s and service/s in your accommodation responding to current trends