Application Activity 1

The last season wasn’t as good as Tom expected. The same holds true for most private tourism accommodations in his area. He considers applying networking and synergy, but then he thinks that it will be pointless, because he knows very well the local stakeholders and believes that they will not respond in a constructive way.

  • What could help Tom overcome his negative attitude?
  • Where could he start from in order to enhance chances of success?
  • What strategy should he follow and with what goals?
  • What would you do if you faced a similar situation?

Application activity 2

Which offline promotion strategies would you choose to make your guests more loyal?